Arte Viva Management is a boutique music management & booking agency, based in Cape Town, South Africa, founded by Nikki Froneman in 2016.
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AVM represents a roster of selected Southern African & international musicians, mainly in the jazz and contemporary indigenous & traditional genres.
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AVM provides local and international tour, project & production management services for music and the performing arts, working with a strong network of independent suppliers and professionals.​​
ABOUT US
We have worked with clients, partners, festivals and venues including:
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Carnegie Hall (USA)
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Pro Helvetia (Switzerland)
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The Embassy of Argentina in South Africa
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The Embassy of Uruguay in South Africa
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The Embassy of South Africa in Argentina
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ASSITEJ SA
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Concerts SA
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Jazz in the Native Yards
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Cape Town Fringe Festival
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PACE - Performing Arts Creative Exchange (SA)
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The National Arts Festival (SA)
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Cape Town International Jazz Festival
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Harare International Festival of the Arts (Zimbabwe)
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The Cape Town International Film Market & Festival
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Festival Mondial de Theatres de Marionettes (France)
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Joy of Jazz (SA)
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Artscape (SA)
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The Market Theatre (SA)
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Jazzazza (Spain)
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Moods (Switzerland)
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Museé Guimet (France)
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CCFM (Mozambique)
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PEGS Music Projects (SA)
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Cape Town Music Academy
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SAJE (South African Association for Jazz Education)
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MEET THE TEAM
Get in touch with Nikki:
+27 84 2266 566
nikki@artevivamanagement.com
NIKKI FRONEMAN
Managing Director
Nikki is a respected arts producer & artist manager with more than 20 years of experience of working in the performing arts and music, on festivals, tours, cultural projects and live events. She holds a Bachelor of Arts (Honours) from the University of Cape Town and a Diploma in Marketing & Business Management from Damelin College. She is a member of the Golden Key International Honour Society.
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From 2006 to 2011, Nikki lived in Latin America, mainly in Buenos Aires, where she started and ran Proyecto 34ºS, a platform to promote artistic exchange between Africa and Latin America, working with over 150 collaborators and artists across multiple projects, mainly theatre-based. She also ran a highly praised home restaurant, Afro-Kitschen, specialising in African food.
She returned to South Africa in 2012 and freelanced for 5 years, working in theatre & music as a production/tour/artist manager as well as in film as a production coordinator/manager & cast coordinator/casting director, including for the award-winning The Whale Caller, adapted from the novel by Zakes Mda.
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She founded Arte Viva Management in 2016 and has subsequently focused on artist management and tour production.
Nikki has toured and / or worked in countries including South Africa, Argentina, Brazil, China, France, Mozambique, Spain, Switzerland & Zimbabwe. She is known for her professionalism, vision and commitment to the arts. She is fluent in English, Afrikaans and Spanish, and comfortable working with people from across the globe. She has a great sense of humour and believes in living life with passion and fun!
She has a particular interest in promoting access and involvement in the arts to those from all backgrounds and of all abilities. She is committed to the development of the local performing arts & music industries and having South African music, theatre & dance seen, heard and enjoyed around the world.
IAN GARETH HADFIELD
Artist Agent
Ian Gareth Hadfield has been involved in the entertainment industry for close to 30 years. He has a wealth of experience as an agent for actors and models, having worked for agencies in Cape Town, Johannesburg and Durban including GAPA Model Agency, Bluestar Management, Boss Models, Authentik Management and D&A Model Management.
He has been an acting coach for some 15 years and in 2023 founded the Pure Acting Academy. Ian has trained and coached hundreds of aspirant actors of all ages which is his passion – seeing performers grow and become the best versions of themselves.
As a performer, Ian has appeared in musical theatre productions including ‘My Fair Lady’ and ‘Oliver!’. He has written and performed one-man-plays, as well as two and three-handers such as ‘Betta Resplendes’ and ‘Fraud’. He has directed theatre productions such as ‘for colored girls/ who have considered suicide’, ‘A Streetcar Named Desire’ and ‘Macbeth’. On television he has appeared in the television series ‘Black Sails’ and also in a series of music videos for Warner Music Germany.
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Initially joining Arte Viva Management as an agent for Actors, Ian transitioned into working in the Music Agency division in 2024. He now takes the lead on social media campaign creation and rollout for most projects.
Ian is also a certified Life Coach, NLP Practitioner, Cognitive Behavioural Therapist and Mindfulness Coach.
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